The Happy People's Channel
We tried to show different life stories about people united with positive attitude towards their lives. We wanted to visualize happiness and illustrate that it is within us, we just need to have a strong will to be happy.
Minimalistic laconic stylistic, implemented to all design elements, was a certain trend in a K1 channel's target audience.
Minimalistic laconic stylistic, implemented to all design elements, was a certain trend in a K1 channel's target audience.
Art direction, concept design, creative producing: Igor Gritsik
Motion-design: Alexander Lyubimov
Idents Production / Music: Perfectionist
Dir / DOP: Oleg Teteryatnik / Anton Fursa
K1 TV Channel team: Olga Zadorozhnaya, Eugeniya Godenkova.
